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Sunday, September 16, 2007 

Why'd you have to go and make things so complicated?

Yes...I know...good 'ol Avril....cheese. But Seth Godin has a great post on the alarm clock and being remarkable:

|For twenty cents or so, alarm clock manufacturers can add a chip that not only knows the time (via a radio signal) but knows what day it is too. Which means that they can add a switch that says "weekends." Which means that the 98% of the population that doesn't want to wake up on the same time on weekends as they do on weekdays will be happier (and better rested.)

This isn't as complicated or expensive as my idea four years ago.

So why doesn't every alarm clock have this feature? Because most people in that business are busy doing their jobs (distribution, promotion, pricing, etc.), not busy making products that people actually want to buy--and talk about.

There are very few products and services that wouldn't get a lot better if people just tried to make them better."


My question is this...is there something as simple as this that can help the church be even more remarkable? It doesn't need to be this massive pyro technics show or thousands of dollars spent on something crazy. In fact, the answer probably isn't found in something big like that...it's probably small, simple and slipping right through our fingers because we're not looking in the right place.


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