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Monday, December 25, 2006 

Is it possible to fill a niche that is already filled?

One of my favorite bloggers, Seth Godin, made a really good observation in one of his books and he just restated it on his blog.

He says, " Bottom line: growth, if it's growth you're after, doesn't come from acting like you are already the dominant force in the market, able to deliver average products for average customers. Growth always comes from the edges."


So my question...is it possible for a church to fill a niche that isn't already filled?

What do you think?

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